i-shadow no. 3

     copyright © 2003 London College of Fashion      Credit: Alexia McInerney
  1. Look long and hard in the mirror until you see how ugly you really are
  2. Come to the realisation that your face is not fit to be seen in public
  3. After two weeks of festering away in your home, unable to leave the house because of your sorry excuse of a face, you decide to take action. You Go Girl!
  4. For only £3,470.50 you have purchased your brand new FACE PATTERN™ (available at all major department stores) finally giving you the chance to be normal
  5. Cut out the relevant parts and stitch them to your face.
FACE PATTERNS

Concept: “Congratulations on buying your first face pattern from FACE PATTERNS™. You have already taken the first step in realising how ugly you are. Thank you for not facially polluting our streets. Please follow the instructions carefully, for the perfect fit face.”

Creative journey: “I have been fascinated by the lengths that people will go to. Our bodies have been damaged by cosmetic science and we have accepted that we must ‘suffer to be beautiful’. It is becoming evident that for some people, to suffer is to be ‘beautiful’.”

Learning curve: “I had every intention of using images of anorexic girls from the internet. When I started my search I found 11,500 matches! I have decided not to use any of them. Anyway, there are plenty to be found in any fashion magazine.”

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