My London Fashion Week AW15 with Maybelline NY

I usually post my London Fashion Week round-up after Paris Fashion Week, but as I’m working on location tomorrow (very early) there’s no time like the present. The AW15 show season was possibly my favourite ever! I was fully supported by my agency CLM, Team Dowsett and Maybelline NY, who sponsored all the shows and provided the products. Huge thanks to everyone, including the hairdressers, nail technicians, production and casting (credits listed below). I’m posting my mood boards to explain the looks, along with a few of my team’s images, plus some from the Internet, with links to articles and interviews. Check out #maybellinelfw and #teamdowsett on Instagram for more images and look out for the next issue of Marie Claire Runway.

REBEL BOUQUET

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Before the shows started, I had the pleasure of sharing a platform (literally!) with beautiful Jourdan Dunn, supermodel and spokesmodel for Maybelline NY. I last worked with her when she was sweet sixteen, on a photoshoot with legendary stylist Judy Blame. Years later, she is still a joy to work with and we had fun introducing the new Rebel Bouquet collection of lipsticks and nail polishes to the beauty press.

Jourdan Dunn Press Event Jourdan Dunn Press EventJourdan Dunn Press Event

FYODOR GOLAN

Fyodor Golan moodboard

Fyodor Golan Eye

My first show and the first time I’d worked with this duo. Together with Anders the stylist, we created a futuristic, sharp shaped eyeliner based on the pale pink and fluoro green boots, photos from The Hunger http://www.hungertv.com/feature/lfw-fyodor-golan-3/

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Wonderland magazine have interviewed the gentlemen who say that we can go to Tesco in a big gown if we want! http://www.wonderlandmagazine.com/2015/02/lfw-fyodor-golan-aw15/

FG Wonderland FG Wonderland 2

STYLIST: ANDERS THOMSEN
HAIR: ALI PIRZADEH C/O CLM FOR BUMBLE AND BUMBLE
NAILS: MICHELLE HUMPHREY C/O LMC WORLDWIDE FOR MAYBELLINE NY
CASTING: SHELLEY DURKAN
PRODUCTION:​ NP&CO

LUCAS NASCIMENTO

Lucas Nacimento moodboard

Lucas wanted ‘beautiful skin’ so we created a ‘cashmere’ complexion to complement his knitwear. Sometimes the ‘no makeup makeup’ look takes more know-how and products to achieve than a flamboyant creation. Here’s our pick of Maybelline NY products for this show including their new The Nudes Palette and Dream Flawless Nude Foundation:

Lucas Nascimento products

Kaltblut magazine have posted some great photos by Karl Slater featuring Elaine Lynskey and Rhea le Riche, working to ensure models’ skin looks perfect. We traced a line of pearl (using a pale, shimmering eye shadow) from the nosebridge to the decollete http://www.kaltblut-magazine.com/lucas-nascimento-aw1516-backstage/

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Lucas1Karl Slater 

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STYLIST: DANIEL UEDA
HAIR: ALI PIRZADEH C/O CLM FOR BUMBLE AND BUMBLE
NAILS: MICHELLE HUMPHREY C/O LMC WORLDWIDE FOR MAYBELLINE NY
CASTING: NIC BURNS
PRODUCTION:​ BACCHUS

SOPHIA WEBSTER

Sophia Webster moodboard

Theatrical greasepaint was applied in a halo to create white bases and we added White Kajal to Petal Pink lipstick (from the Rebel Bouquet range) so that lips looked luminous. The set designer Shona Heath did a fantastic job of interpreting and making the costumes, inspired by the Triadic Ballet. The makeup followed the balletic theme.

photoSophia Webster colour.

Check out the AW15 diary of our backstage guest, the immaculate Victoria @inthefrow http://www.inthefrow.com/2015/02/autumnwinter-2015-beauty-trends-and.html

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http://www.hungertv.com/feature/lfw-sophia-webster-2/

The models had to stand in their outfits for two hours during this presentation. It was cold and uncomfortable but they were brave and professional. And looked stunning! We were thrilled to discover that Sophia Webster’s presentation made the front page.

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STYLIST:​ VICTORIA YOUNG
​HAIR: MARK HAMPTON C/O JULIAN WATSON FOR TONI & GUY
NAILS: MICHELLE HUMPHREY C/O LMC WORLDWIDE FOR MAYBELLINE NY
​PRODUCTION: ​PIERS HARRISON @ Six

OSMAN

Osman moodboard

Osman wanted fresh faces so we used Baby Lips mixed with White Kajal to create eggshell white highlights and then injected some glamorous grunge with a simple line of Black Kohl – no mascara kept the look ‘fresh’ and the black kohl kept it ‘edgy’.

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Dazed Digital have posted some gorgeous photos by Chloe le Drezen http://www.dazeddigital.com/fashion/article/23774/1/osman-aw15 … #LFW

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Hair was beautifully tended to and every part of exposed skin was perfected. The models were lined up in colour groups of white, red and black – you can see how striking this looked on the catwalk in this photo by Kensington Leverne for the BFC:

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STYLIST:​ JOANNA SCHLENZKA
HAIR: SASHA MASCOLO-TARBUCK FOR TONI & GUY/ LABEL M
NAILS: MICHELLE HUMPHREY C/O LMC WORLDWIDE FOR MAYBELLINE NY
CASTING: SHELLEY DURKAN
PRODUCTION:​ FAMILY

ASHISH

Ashish moodboard

Red also featured at Ashish, most notably in the shoes and boots, which inspired the red lips along with the direction ‘trashy luxury’. Lashes and lips were the make-up focus and I encouraged the models to do it themselves. I love it when looks are characterful!http://www.company.co.uk/fashion/fashion-week/fashionweek-ashish-aw15-show-report

MARC0024

I was very pleased that I invited Jamie Baker backstage, who took these beautiful photos below, capturing the models’ individuality. You can see more images on his blog: http://www.jamiebakerphotography.com/lfw-aw15-ashish/1784/

Ashish backstage blogAshish Model blog

Ashish makeup blogAshish close up blog

STYLIST:​ ANNA TREVELYAN
HAIR: ALI PIRZADEH C/O CLM FOR LOREAL PROFESSIONAL
NAILS: MICHELLE HUMPHREY C/O LMC WORLDWIDE FOR MAYBELLINE NY
​CASTING: PAUL HUNT @ JN CASTING
PRODUCTION:​ FAMILY

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Team Dowsett are: Hannah Paul, Lucy Pearson, Rhea le Riche, Sian Lidgate, Lucie Norris, Elaine Lynskey,Emmanuelle Monblanc and Caroline Young from the Artistry Network http://www.theartistrynetwork.com/ Hannah Dinmore and Athena Paginton (not pictured above but there in team spirit!) Thanks to Rachael Peck for the photo.

 

 

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