By Hannah Paul
Last week we welcomed the UK’s top beauty press to Dowsettland! We were very excited to have guests and it seemed appropriate that our first event was for Maybelline NY’s SS15 trends presentation…
With warm welcomes out of the way and everyone seated Sharon took us through a demo with various looks that weaved in lots of inspiration from our latest trends. Our journey started with the most important essentials for every woman, that could take her confidently to the gym, off to work or shopping. We were then treated to a crafted eye look that included shades of champagne and an elegant eyeliner for that important working lunch or afternoon off. We finished with a Friday night out look and the option to create the perfect lip with various layers to determine staying power or an updated smokey eye with a flash of vibrant turquoise suitable for a weekend festival or late night gig! Our model for the day, Georgie Hobday carried off each look beautifully..
During the demo Sharon laid out the make-up she used on the beauty bar for the journalists to play with. As you can see from the picture below she found it hard to choose her favourite products and instead ended up using 34 Maybelline NY items to create the end result.
We also had the brilliant nail technician Michelle Humphrey with us to take us through nail trends for SS15 and a chance to see the latest capsule collection Maybelline NY have brought out for Christmas. It doesn’t matter what we meet for, discussions always stray to another season!
The studio took on a real transformation with the Maybelline NY team making their mark. Our beauty bar had the trend book laid out for referencing during the demo and our bookcase featured the season’s key looks, while cleverly displaying the perfect products to achieve them. Our guests had the opportunity to have a closer look after the demo and it was great to also see them peeking at Sharon’s work, books and masses of make-up she has built up through such a successful career!
In the afternoon we enjoyed some delicious treats and squeezed in some time to celebrate Georgie’s birthday, with a surprise visit from make-up master Andrew Gallimore – a perfect finish to a great day!
It was sad to see everyone leave Dowsettland but we loved that they enjoyed the day and filled Instagram with some great pictures. Even our lovely model, Georgie said it was the ‘Best day at work ever!’
Images by Hannah Paul, Lucy Pearson (Sharon’s assistants) and Sharon Dowsett.